Text Book: Uma Sekaran, Roger Bougie. (2010), Research Methods for Business: A Skill Building Approach, 5th Edition, Wiley and Sons.ISBN-10: 0470744790
Course Description:
Thiscourse is a study of research basic concepts, methods and tools used in businessmanagement. The course aims at helping students become aware of new methods ofresearch and their applications. Students are expected to write papers based onskills acquired in the course
Course Objectives:
The main objectives of this course are
• To familiarize students with the basic concepts of research methodology
• To give a detailed overview of all the steps involved in the research process
• To give students a basic knowledge of statistical tools for the analysis of data
• To make students able to interpret result from statistical analysis
By the end of this course, students should be able to:
• Have an overview of the purpose of Commerce and Management research, the qualities of a good researcher, types of research, the research process and the characteristics of a good research project.
• Search relevant literature and develop appropriate research designs for their own research questions.
• Understand and apply a range of qualitative and quantitative approaches to data collection, data analysis and interpretation.
• Prepare a research proposal.
• Write a final report on an issue that has been identified, proposed and researched by them.
Methods of Teaching and Learning: These will consist of textbook readings, case studies, active discussions, practice quizzes, First, Second and final examinations.
Course Requirements
Grading
First Hour Exam |
20% |
Second Hour Exam |
20% |
Classroom preparation and active discussion and Assignments fulfillment |
10% |
Final Exam |
50% |
Total |
100% |
COURSE OUTLINE
Chapter 1 Introduction to Research
Chapter 2 Scientific Investigation
Chapter 3 The Research Process: The Broad Problem Area and Defining the Problem Statement
Chapter 4 The Research process: Theoretical Framework Hypothesis Development
Chapter 5 The Research Process: Elements of Research Design
Chapter 6 Measurements of Variables: Operational Definition
Chapter 7 Measurement: Scaling, Reliability, Validity
Chapter 8 Data Collection Methods
Chapter 9 Experimental Designs
Chapter 10 Sampling
Chapter 11 Quantitative Data Analysis
Chapter 12 Quantitative Data Analysis (Part 2): Hypothesis Testing
Chapter 13 Qualitative Data Analysis
Chapter 14 The Research Report
Suggested References