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Management for Optometry

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Tue, 2011-02-22 23:04 — Sam Abdalqader Fares Alfoqahaa
Course Code: 
161121
Course Outline: 

Course Description:

 

This course includes a study and analysis of the managerial, financial, marketing, legal, and service delivery phases of Optometric practice as a medical practice, and how to take environmental and social considerations into account in the decision-making process. This will, eventually, enable students to manage the practice as an enterprise capable to achieve the necessary revenues that guarantee the delivery of the highest level of quality eye care for the Palestinian people.

Course Objectives: That each student will...

  1. Understand the management functions of planning, organizing, leading and controlling and their role in integrating the organization’s resources to achieve success.
  2. Gain a basic understanding of management, its essential functions and contemporary concerns.
  3. Effectively apply managerial principles through analyzing typical management "situations" emphasizing Optometry as a field of business management presented in class and in the text.
  4. Enhancing students abilities in the business field of Optometry.
  5. Enhancing students abilities about how to approach Optometry as an enterprise at all related levels, managerial, financial, personnel, marketing, procurement, and customer service.
  6. Demonstrate knowledge of course content through class participation and written test performance.

 

Grading:

  • First Hour Exam                                       20%
  • Second Hour Exam                                   20%
  • Participation and Quizzes                        10%
  • Final Exam                                                50%

COURSE OUTLINE

 

No.

Topic

1

Planning and controlling

2

Organizing

3

Leading

4

Self employment options

5

Purchasing an eye care practice

 

Exam 1

6

Deciding where to practice

7

Practice financing

8

Obtaining business loan

9

Understanding office leasing

10

Office design

11

Instrumentation and equipment

12

Use of computers

 

Exam 2

13

Managing & Selecting an office staff

14

Organizing an office

15

Patient communications

16

Interprofessional relations

17

Marketing

 

Comprehensive Final Exam

 

Text Books:

  1. Schermerhorn, John R. Management, 8th Edition, John Wiley & Sons, Inc.2005 New York.ISBN: 0-471-45476-1
  2. Classé, John G., 2004, Business aspects of optometry, Butterworth-Heinemann.  

Some Referencesworth considering for student participation and presentations:

 

  1. Pietrl, Paul H., "Management: Concepts and Applications", S.L.
  2. Mathew Herring(2005) "A strategic management framework for eye care service delivery organizations in developing countries", PhD, University of Adelaide. http://ariic.library.unsw.edu.au/adelaide/adt-SUA20050909-044905/
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