25th POMS Annual Conference, United States

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Research Title: 
Mass customization in higher education: the advent of the vanguard method
Authors: 
Ayham Jaaron
Authors: 
Chris Backhouse
Country: 
Atlanta, Georgia, United States
Date: 
Fri, 2014-05-09
AttachmentSize
Atlanta.pdf283.73 KB
Research Abstract: 
This paper presents novel form of service operations design by investigating its impact on the
way the higher education system delivers customized services to students on a real-time basis.
Using a case study methodology, the paper addresses benefits of applying this design in terms of
student experience and administrative efficiency.