Adoption of Strategies for Excellence in Learning and Teaching & their Role in Achieving Sustainable Competitive Advantage for Institutions of Higher Education: An-Najah National University as a Case Study

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Journal Title, Volume, Page: 
The Arab Journal for Quality, Best Practice and Excellence, Vol. 1, pp. 41-65.
Year of Publication: 
2013
Authors: 
Sam Abd Al-Qader Alfoqahaa
Department of Marketing, Faculty of Economic and Social Studies, An-Najah National University, Nablus, Palestine
Current Affiliation: 
Department of Marketing, Faculty of Economic and Social Studies, An-Najah National University, Nablus, Palestine
Preferred Abstract (Original): 
This study aimed at investigating the role of adopting strategies for excellence in learning and teaching in achieving sustainable competitive advantage for institutions of higher education. The study considered that competitive advantage of educational institutions stems out from the impact that it has on the level of student, employee, and the institution. The study was based on the hypothesis that the development and implementation of strategies for excellence in learning and teaching is an important and vital prerequisite to the achievement of sustainable competitive advantage for higher education institutions. The study adopted the exploratory and descriptive methodology by reviewing the theoretical literature, and taking An-Najah National University as a case study due to its unique experience in the field of excellence in learning and teaching. The study found a strong logical association between the adoption of strategies for excellence in learning and teaching and the achievement of sustainable competitive advantage for higher education institutions. This is achieved through providing students with distinguished educational experience, supporting faculty members to enable them to perform according to the desired quality standards, offering a learning environment that supports diversity and creativity, in addition to designing educational activities that promote creativity and critical thinking to all parties in the educational process. The study made a number of recommendations including the adoption of strategies for excellence in learning and teaching, rewarding excellence at the national level, as well as following-up on the competitive advantage of higher education institutions so as to be continuously measured by the institutions of higher education. Key words: Excellence in learning and education, sustainable competitive advantage, higher education institutions, An-Najah National University.
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